Yahmo

How we scaled an apparel brand to achieve exceptional ROAS over 3.5 and expand beyond local markets
Johannes
12:03 PM

Dear @Olha, thanks for the reports. First of all awesome job with the last month. What a month! Congratulations to all of us for this highscore We have problems keeping up with production at these levels, so we are selling out often. We are already working on bigger deliveries, but our tailors in Mumbai first need to grow to this new level. They are currently renting new space and hiring new people over there. Exciting times. We are also in parallel looking for a second production in EU, to make big amounts of bestsellers so we can scale quicker. Both of these efforts will take until around Q3/Q4 to take effect. By the way, I saw that there's a huge bomberjacket trend currently worldwide in Google trends, especially Germany. See attached screenshot.

Johannes
3:15 PM

Hey @Olha performance these last days is mad good job! Can you pinpoint how it comes? By the way we might sell out many/most products if sales continue on this level we can't scale production as quickly

Johannes
6:34 PM

OMG what's happening with these results @Olha having multiple days that sell over 7k a day is mind blowing

Johannes
7:41 AM

Great results @Olha, keep it going I will try to do the MER calculations this week

Isabell
4:33 PM

Haha ok, I thought so craaaazzyyy Last month was Great job @Olha

220%
3.89
ROAS
270%
$76k
Revenue

YAHMO is a Berlin-based clothing brand that was struggling to increase their sales and revenue.

Our advertising efforts helped YAHMO to achieve a desirable return on ad spend (ROAS) over 3.5, expand their customer base beyond their local market, and increase their sales and revenue by 167%.

What we did? We optimized the ad account to expand reach across the European Union, successfully attracting new customers from multiple countries. We scaled our campaigns using the following structure:
- Creative Test Campaign (Germany)
- Creative Test Campaign (EU Countries)
- Advantage+ Shopping Campaign (Germany)
- Advantage+ Shopping Campaign (EU Countries)
- Remarketing Campaign (Germany/EU)

With a wealth of product photos and videos from the client, we had ample content to test, identify top performers, and scale accordingly.

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