Wholesale Jewelry Website

Wholesale Jewelry Website is an online store for retailers, with a wide range of rings, chains, necklaces and bracelets.

In one month ROAS grew by 68% and purchases by 37%, while cost per purchase dropped by 24%.

The problem:
The goal was to bring in new customers, but selling jewelry to a cold audience is hard because of high competition.

The solution:
We took a creative approach. We launched Video View campaigns with eye-catching videos and collected an audience of viewers. Then we retargeted them with a "15% off your first order" offer and added a Catalog Sales campaign for retargeting. The store got 146 orders from new customers.