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Voile Chic

Black Friday Success: How Voile Sales Campaign and Compeling Hook Boosted Revenue by 242%
Sheraz Shehryar
9:42 PM

Thanks @Olha for the updates, Glad to see the results!!

63%
5.88
ROAS
326%
$63k+
Revenue

Voile Chic is currently the #1 Online Hijab Brand founded in Canada and one of the World’s Leading Online Hijab Stores.

We launched Black Friday ads two weeks early, featuring four strategic offers to build anticipation.

We synchronized our email strategy with the sale campaigns, sending out new offer announcements and "last chance" emails to create a sense of urgency.

Additionally, we introduced a compelling hook in the emails, highlighting that every purchase from Voile Chic contributed to a charitable donation, adding a layer of social responsibility to the purchasing decision.

As a result Voile Chic experienced a remarkable 242% increase in website revenue during the sale season, showcasing the effectiveness of the combined advertising and email strategies.

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