Veterinary Secrets

Veterinary Secrets sells natural supplements for dogs and cats, created by holistic vet Dr. Andrew Jones, to pet owners in the US.

In 12 weeks ROAS grew from 0.15 to 3.79, cost per purchase dropped by 89% and average order value rose by 177%, while the account scaled to its full monthly budget.

The problem:
Before us, Meta ads were boosted posts optimized for likes and clicks. The account returned 0.15 ROAS, couldn't spend its budget, and tracking saw only about 1 in 10 real purchases.

The solution:
We rebuilt the account around sales - an Advantage+ campaign to find new customers and retargeting split into dog and cat audiences. And turned Dr. Jones' educational content into short problem-solution videos, and used light, playful ads to bring back people who had already visited the site.
Dog and cat owners got their own messaging.
Cat ads proved more efficient, so we moved more budget there.
We focused spend on the US, paused Canada because of high shipping costs, and scaled the budget step by step only while ROAS stayed at 3x or higher.