Freezbone

Scaling Success with Freezbone: how we scaled revenue by 55%, from $125,000 to $195,000 in just one month

173%

3.46

ROAS

55%

$70k+

Revenue

Freezbone, a brand focused on providing stress-relief solutions for dogs through innovative frozen chew toys, was ready for expansion.

Our goal? To harness this momentum and take the brand to the next level.

To achieve this, we implemented a dynamic scaling strategy, revisiting and optimizing every three days.

We leveraged both horizontal and vertical scaling techniques to maximize performance.

Horizontal Scaling:
- Tested new audience interests at the ad set level.
- Introduced fresh creatives for ongoing testing.
- Prioritized creatives with a ROAS of 3+ and a
minimum ad spend of $80, duplicating them into ASC+ (Account Simplification Campaigns).

Vertical Scaling:
- For ad sets with a ROAS above 3, we increased the budget by 20-30%.
- If ROAS ranged between 2 and 3, we paused scaling and optimized further.
- Creatives with ROAS below 2 and a spend of over $80 were turned off to conserve budget and improve efficiency.

The result? A stunning 55% increase in revenue, skyrocketing from $125,000 to $195,000. By carefully fine-tuning our approach, we successfully scaled Freezbone to new heights.